In a radical departure from their strict uniform rules, British Airways (BA) will allow male pilots to carry handbags and wear make-up.
In an internal memo, airline executives are said to have told employees to “be bold, be proud, and be yourself” as they outlined their goals for the updated guidelines.
BA hopes that the changes are “welcomed by everyone, regardless of gender, gender identity, ethnicity, background, culture, sexual identity, or otherwise.”
Following the announcement by rival Virgin Atlantic that their traditional male and female uniforms would be gender-neutralized, BA was said to be nearing the end of a review of its long-term uniform policy.
The airline is hopeful that the updates will further modernise the brand, after last year’s decision to drop the phrase “ladies and gentlemen” from announcements in order to make “all customers feel welcome.”
Male pilots and cabin crew are permitted to wear “a touch of mascara and lip colour” as well as false eyelashes. They are also permitted to have their nails painted.
Hairstyle rules have also been relaxed, with men now permitted to wear ‘man buns.’
All employees, regardless of gender or sexual orientation, are now permitted to carry a handbag.
Visible tattoos are still prohibited, and female gender-specific uniforms are still worn.
“We are proud of all of our colleagues at British Airways, and we are committed to creating an inclusive workplace.”