Reform UK’s support for the Blue Wall has more than doubled since Rishi Sunak became Prime Minister.
According to the Redfield and Wilton Strategies poll, Richard Tice’s party, formerly known as the Brexit Party and led by Nigel Farage, has 6% of the vote.
The poll polled 1,200 adults from 42 seats in the Conservative Party’s southern heartlands.
Reform UK is up from 3% in the previous comparable polling in November, a month after Mr Sunak was elected to No. 10.
“Our momentum is growing as voters realise the two main parties are now just variants of socialism,” Mr Tice said.
“We are the only party that can be trusted to stop the boats while also proposing bold solutions to the cost of living, health care, and energy bills.”
Another source of concern for Mr Sunak is Blue Wall polling, which found that only 54% of respondents who supported the Conservatives in the 2019 general election would vote for them again.
15% said they would vote Labour now, 9% said they would vote Reform UK, and 3% said they would vote Liberal Democrats.
In addition, the PM’s net approval rating in the Blue Wall is minus one, according to the poll.
Mr Sunak’s negative rating in the Conservatives’ traditional affluent strongholds is “quite remarkable,” according to Philip van Scheltinga, director of research at Redfield and Wilton Strategies.
Mr van Scheltinga emphasised how the Prime Minister’s popularity has declined in national polls.
“Since the announcement of the furlough scheme in March 2020, his popularity has steadily declined.
“Since then, not a single policy implemented by Rishi Sunak has been well received by the public.