With fresh plans to phase out the brand, a popular automobile manufacturer visible on UK roads may soon be gone.
Seat is predicted to transition away from being a popular automobile manufacturer and towards electric mobility.
Volkswagen CEO Thomas Schäfer stated at the Munich Motor Show, “The future of Seat is Cupra.”
Existing Seat models will continue to be produced in their current lifecycles, which means they may still appear on UK roads for a number of years.
And despite the company’s new approach, the renowned Seat name will live on.
Volkswagen Group CEO Thomas Schäfer said that the company would “find a different role for it.”
It is estimated that the Spanish company, which was formed in 1950, has produced more than 16 million automobiles.
Seat is most known for its Ibiza, Leon, and Ateca models, but it also produces the Leon Estate, Arona, and Tarraco.
Autocar said it was likely that Seat could change direction to focus on alternative “mobility solutions”.
This could include e-scooters, which they have already ventured into with the 87-mile range MÓ, or other small vehicles.
Volkswagen Group also confirmed that it would “invest strongly” in Cupra, the brand’s lifestyle and sports car arm.
Thomas Schäfer continued, saying: “I think it was the right decision in hindsight, but it’s a gamble.
“I’ve seen lots of new names come up and go, but this was a good decision. Cupra is bigger than Alfa Romeo and Polestar, so not just new brands but also old.”
Cupra is the fastest-growing brand in Europe, with industry leaders expecting Cupra to overtake Seat for a number of years.
It is possible that the Seat name could be dropped completely from the Leon when the car is given an upgrade next year.
The Seat Ibiza is also on the chopping block, with many predicting that it is unlikely to be replaced in its current form.