Because of the post-Brexit regulation changes, a new marketing campaign promoting homegrown meat and dairy products will for the first time utilise both the name British and the Union flag.<\/p>\n\n\n\n
Both were prohibited under the EU State Aid directive, which prohibited unfair competition among member countries. <\/p>\n\n\n\n
However, new UK legislation that supersedes the restriction has now gone into effect.<\/p>\n\n\n\n
To commemorate the occasion, the Agriculture and Horticulture Development Board will launch a new campaign called We Eat Balanced next week.<\/p>\n\n\n\n
The marketing campaign would “reinforce the importance of British meat and dairy in contributing to a healthy and sustainable diet.”<\/p>\n\n\n\n
The AHDB stated that the campaign is an attempt to fight rising vegetarianism by promoting a meat and dairy diet, while the flag and “British” will also be used in future initiatives such as Love Pork and Feed The Family For Less.<\/p>\n\n\n\n
“We had previously been restricted from using ‘British’ as the primary message due to EU State Aid rules,” it stated.<\/p>\n\n\n\n
“However, guidance on the new UK rules was published earlier this year as part of The Subsidy Control Act, paving the way for this change.”<\/p>\n\n\n\n
As long as the use of the flag and \u201cBritish\u201d does not disrupt international trade, they are acceptable under the rules of the World Trade Organisation.<\/p>\n\n","protected":false},"excerpt":{"rendered":"
Because of the post-Brexit regulation changes, a new marketing campaign promoting homegrown meat and dairy products will for the first time utilise both the name British and the Union flag. … <\/p>\n