Seat<\/a><\/strong> is predicted to transition away from being a popular automobile manufacturer and towards electric mobility.<\/p>\n\n\n\nVolkswagen CEO Thomas Sch\u00e4fer stated at the Munich Motor Show, “The future of Seat is Cupra.”<\/p>\n\n\n\n
Existing Seat models will continue to be produced in their current lifecycles, which means they may still appear on UK roads for a number of years.<\/p>\n\n\n\n
And despite the company’s new approach, the renowned Seat name will live on.<\/p>\n\n\n\n
Volkswagen Group CEO Thomas Sch\u00e4fer said that the company would “find a different role for it.”<\/p>\n\n\n\n
It is estimated that the Spanish company, which was formed in 1950, has produced more than 16 million automobiles.<\/p>\n\n\n\n
Seat is most known for its Ibiza, Leon, and Ateca models, but it also produces the Leon Estate, Arona, and Tarraco.<\/p>\n\n\n\n
Autocar said it was likely that Seat could change direction to focus on alternative \u201cmobility solutions\u201d.<\/p>\n\n\n\n
This could include e-scooters, which they have already ventured into with the 87-mile range M\u00d3, or other small vehicles.<\/p>\n\n\n\n
Volkswagen Group also confirmed that it would \u201cinvest strongly\u201d in Cupra, the brand\u2019s lifestyle and sports car arm.<\/p>\n\n\n\n
Thomas Sch\u00e4fer continued, saying: “I think it was the right decision in hindsight, but it’s a gamble.<\/p>\n\n\n\n
\u201cI\u2019ve seen lots of new names come up and go, but this was a good decision. Cupra is bigger than Alfa Romeo and Polestar, so not just new brands but also old.\u201d<\/p>\n\n\n\n
Cupra is the fastest-growing brand in Europe, with industry leaders expecting Cupra to overtake Seat for a number of years.<\/p>\n\n\n\n
It is possible that the Seat name could be dropped completely from the Leon when the car is given an upgrade next year.<\/p>\n\n\n\n
The Seat Ibiza is also on the chopping block, with many predicting that it is unlikely to be replaced in its current form.<\/p>\n\n","protected":false},"excerpt":{"rendered":"
With fresh plans to phase out the brand, a popular automobile manufacturer visible on UK roads may soon be gone. Seat is predicted to transition away from being a popular … <\/p>\n
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