According to a survey issued on Tuesday, Millenials are ‘shy capitalists’ who could be swayed to vote Conservative by lower taxes.<\/p>\n\n\n\n
The research conducted by the centre-right think group Onward says that those aged 25 to 40 value equality above growth, but want to keep more of their own money.<\/p>\n\n\n\n
The analysis, based on a poll of 8,000 people in the United Kingdom, also reveals that the millennial generation is not becoming more inclined to vote Conservative as it ages.<\/p>\n\n\n\n
Millennials, those born before the millennium, make up 26% of the voters and are the largest demographic in 51% of parliamentary constituencies.<\/p>\n\n\n\n
The report reads: ‘When asked whether governments generally should prioritise equality or growth, this cohort prefers equality \u2013 as do Generation Z.<\/p>\n\n\n\n
But when asked whether they should keep more of their own money or pay more tax to support redistribution, they opt for lower taxes \u2013 similar to Boomers.’<\/p>\n\n\n\n
It concludes: ‘The Conservative Party’s brand is particularly tarnished among 25-40 year-olds. Repairing it will require a focus on perception and policy.<\/p>\n\n\n\n
‘All political parties have to make choices about what electoral coalition is the most viable and millennials might not be a core part of the Tories’ base now, but they will be in the future.’<\/p>\n\n\n\n
Sebastian Payne, Onward director and one of the study’s authors, said: ‘Millennials are not becoming more Right-wing as they age, which is a serious long-term problem for the Conservatives.<\/p>\n\n\n\n
‘More home ownership and better jobs are critical to winning back their support but so too are taxes.<\/p>\n\n\n\n
‘They are ‘shy capitalists’ who prefer lower taxes instead of the Government redistributing their income.<\/p>\n\n","protected":false},"excerpt":{"rendered":"
According to a survey issued on Tuesday, Millenials are ‘shy capitalists’ who could be swayed to vote Conservative by lower taxes. The research conducted by the centre-right think group Onward … <\/p>\n