After the former building society lectured people on social media about inclusivity, several customers said they were going to close their accounts.<\/p>\n\n\n\n
Halifax recently tweeted “pronouns matter,” along with a photo of a staff name badge that read “Gemma (she\/her\/hers).”<\/p>\n\n\n\n
When the tweet was criticised for “virtue signalling,” AndyM, a Halifax social media manager, responded, “We strive for inclusion, equality, and quite simply doing what’s right.”<\/p>\n\n\n\n
In response to the post, some people have posted pictures of their slashed credit cards on social media, while others have either filed complaints or announced a boycott of the company.<\/p>\n\n\n\n
\u201cIf you disagree with our values, you\u2019re welcome to close your account.\u201d<\/p>\n\n\n\n
Caroline Ffiske, a former Conservative councillor, said: ‘It is incredibly rude for Halifax to tell customers to leave if they don’t like it. ‘It’s astonishing to have a bank behaving like a trans activist.’<\/p>\n\n\n\n
The tweets sparked a massive backlash, with thousands of people filing complaints online.<\/p>\n\n\n\n
One customer said: \u201cCredit card closed. Bank switch in progress. Not paying good money for have communist propaganda\u201d<\/p>\n\n\n\n
“My wife and I have followed this advice, partly due to Halifax’s current virtue signalling, but mostly due to AndyM’s eagerness to lose customers,” said another.<\/p>\n\n\n\n
\u201cMortgage is being moved, credit cards have been cancelled, deposit account closed. Had been with you since the 90s.\u201d<\/p>\n\n\n\n
On the other hand, some still defended the bank. One person posted: \u201cI’m a Halifax bank customer and am pleased that they’re allowing staff in branches to display their pronouns on their name badges, if they want to.<\/p>\n\n\n\n
\u201cI\u2019m especially pleased that their response to criticism has been to tell people to close their accounts.\u201d<\/p>\n\n\n\n
One person tweeted the bank, asking: “How do I close my account?”<\/p>\n\n\n\n
Halifax replied: \u201cYou can close your account by calling us on 0345 720 3040 or putting your request in writing to: Halifax Account Closure Team, PO Box 548, Leeds, LS1 1WU.\u201d<\/p>\n\n\n\n
Halifax said the measure was brought in to prevent “accidental misgendering” and said it was “optional”.<\/p>\n\n\n\n
A Halifax spokesperson said: \u201cWe want to create a safe and accepting environment that opens the conversation around gender identity. We care about our customers\u2019 and colleagues\u2019 individual preferences so, for us, it\u2019s a very simple solution to accidental misgendering.\u201d<\/p>\n\n","protected":false},"excerpt":{"rendered":"
After the former building society lectured people on social media about inclusivity, several customers said they were going to close their accounts. Halifax recently tweeted “pronouns matter,” along with a … <\/p>\n